This summer, Wynwood is giving soccer fans a reason to do more than watch the tournament. It is giving them a reason to explore and play their way through the neighborhood, one stop at a time.
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As Miami begins hosting matches during the 2026 FIFA World Cup, including the Bronze Medal Match, the Wynwood Business Improvement District has launched an interactive 48-country scavenger hunt as part of “Let’s Wyn,” its neighborhood-wide soccer, art, food and fan campaign continuing through July 18.
The scavenger hunt invites fans to search Wynwood for three-foot aluminum hexagon panels representing each of the 48 competing countries. The panels will be displayed inside participating businesses and at key locations throughout Wynwood, turning the district into an interactive map for soccer fans, families, locals and visitors.
Through letswyn.com, participants can join the free scavenger hunt, complete photo-based missions, earn points on a live leaderboard, unlock rewards from local businesses and compete for prizes throughout the campaign.
The first 48 fans to complete all 48 country missions will win a custom Let’s Wyn World Ball featuring printed artwork by sports artist Lili Cantero. The top scorer at the close of the campaign will win the grand prize of two tickets to the Bronze Medal Match on Saturday, July 18, in Miami.
“Wynwood is at its best when people have a reason to walk it,” said William Kelley, executive director of the Wynwood Business Improvement District. “For six weeks, the scavenger hunt gives them that reason. The panels bring people into the neighborhood’s businesses, restaurants, galleries, and gathering places, but the real destination is Wynwood itself. Soccer is the occasion, but the neighborhood is the story.”
The experience is built to be played over time, giving fans a reason to return to Wynwood throughout the campaign. Participants can search for their favorite country panels, discover new places, compete with friends, follow the live leaderboard, and unlock rewards from participating businesses as the summer of soccer unfolds.
As the tournament progresses, select country panels will be collected from across Wynwood and assembled into the World Ball, a large-scale spherical sculpture that will be installed adjacent to Wynwood Walls by the Round of 16. The finished sculpture will serve as a visual record of the competition, marking the countries that advanced through the bracket.
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The 48-country scavenger hunt is one of several Let’s Wyn experiences taking place across the neighborhood this summer, alongside the Soccer Ball Art Trail, youth soccer clinics, food programming, watch parties, business activations and family-friendly events.
The Let’s Wyn scavenger hunt is free to play. Fans can visit letswyn.com to sign up, complete missions across Wynwood and compete for rewards and prizes, including two tickets to the Bronze Medal Match on Saturday, July 18, in Miami.
Let’s Wyn is an independent campaign and is not affiliated with or endorsed by FIFA or the FIFA World Cup.
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