New ballpark activation located on the Promenade Level at Section 17 rewards fans with upgraded gameday experiences throughout the season with four seats in the ADT Blu House
The Miami Marlins and ADT, the club’s Official Smart Security Partner and a Pillar Partner, today announced the launch of the Safe At Home With ADT Fan Experience, a new ballpark activation for fans designed to celebrate the introduction of ADT Blu, the company’s newest smart home security and camera product line. The fan experience will activate on select home games, providing fans the opportunity to upgrade their seats and receive an all-inclusive, exclusive experience.
At the center of the ‘Safe at Home’ experience is a custom-built ADT Blu House located inside loanDepot park at Section 17 on the Promenade Level. Throughout select Marlins home games this season, fans will have the opportunity to enter a ballpark-wide sweepstakes by scanning QR codes located throughout the venue. One lucky fan and their three guests will be selected at first pitch during each designated game to enjoy an upgraded gameday experience inside the ADT Blu House, including premium seating, a complimentary ADT Blu kit, food and beverages, Marlins memorabilia, visits from Billy The Marlin and surprise appearances from Marlins Legends.
‘Safe at Home’ is the latest collaboration between the Marlins and ADT. Since becoming the club’s first jersey patch partner and a Pillar Partner in 2023, ADT has worked alongside the Marlins on fan engagement initiatives, integrated branding opportunities and community-focused programming throughout South Florida. This activation creates memorable moments for fans, while introducing ADT Blu through an engaging and interactive ballpark experience.
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“ADT has been a proud partner of the Miami Marlins, and the Safe At Home With ADT Fan Experience is a great example of how we continue to evolve our relationship in ways that directly enhance the fan experience,” said Robert Gelman, Miami Marlins Vice President of Partnership Development and Marketing. “This activation creates unique opportunities for guests to make lasting memories at loanDepot park while introducing fans to ADT Blu in an engaging and authentic environment.”
“ADT Blu represents the next chapter in smart home security, and we’re incredibly excited to debut it through an experience that’s as dynamic and fan-focused as the product itself,” said Aaron Miller, Vice President, ADT DIY “Partnering with the Miami Marlins to create the ‘Safe at Home’ experience reflects our commitment to meeting families where they are and showing them that protecting what matters most has never been smarter or more seamless.”
Headquartered in Boca Raton, Florida, ADT has been a leader in smart home and business security for more than 150 years and has called South Florida home for more than two decades. As the nation’s leading smart home security provider, ADT continues to invest in solutions that help protect what matters most while maintaining a strong commitment to the communities where its employees live and work. Through impactful partnerships, local outreach initiatives and community programming across South Florida, ADT and the Marlins continue working together to create meaningful connections throughout the region.
For more information, please visit https://www.adt.com/blu.