{"id":742,"date":"2026-06-05T06:04:27","date_gmt":"2026-06-05T06:04:27","guid":{"rendered":"https:\/\/miamimovershub.com\/?p=742"},"modified":"2026-06-05T06:04:27","modified_gmt":"2026-06-05T06:04:27","slug":"alumni-leading-at-fifa-world-cup-2026","status":"publish","type":"post","link":"https:\/\/miamimovershub.com\/?p=742","title":{"rendered":"Alumni leading at FIFA World Cup 2026"},"content":{"rendered":"
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From left to right: Alumni Christine Archilla on the field at the Hard Rock Stadium; Karla Fortuny standing next to the FIFA World Cup Trophy during the trophy tour stop at FIU; and Daniel Marin at FIFA World Cup\u2019s Miami Headquarters.<\/h6>\n<\/blockquote>\n
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This year\u2019s FIFA World Cup is the largest in history.<\/p>\n

Featuring 104 matches taking place in 16 different cities across three different countries, this tournament is one of epic proportions. It is also historic for South Florida: Miami is hosting matches for the World Cup for the first time.<\/p>

Read more Coconut Grove is Miami\u2019s Go-To Destination During World Cup 2026<\/a><\/p>\n

At the heart of FIFA World Cup are a number of FIU alumni who are working to organize, advertise and host the tournament in Miami and across the world. These alumni are leaders in a variety of fields, ranging from hospitality to communications \u2014 and they are using their talents to bring the tournament to life.<\/p>\n

Meet just three of these outstanding alumni.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Daniel Marin \u201905, MBA \u201811<\/strong><\/h4>\n

Two-time alumnus Daniel Marin\u2019s love for international communications \u2014 a love that was fostered by FIU \u2014 led him to one of the biggest jobs of his career: he is currently the executive director of public relations for the FIFA World Cup 2026.<\/p>\n

\u201cIt\u2019s very exciting,\u201d he says. \u201cThis is a global event. I feel like I\u2019m representing FIU, I feel like I\u2019m representing Miami. It\u2019s an honor. I lead the global communications around the FIFA World Cup, basically trying to put out all proactive information for fans [and] for stakeholders to know what the tournament is, where it\u2019s going to be, how it\u2019s going to be played and how people can participate. I\u2019m really putting the tournament face-forward for the world to learn more about it.\u201d<\/p>\n

The seasoned PR executive is no stranger to big-name brands. He\u2019s worked at Netflix and Amazon, leading international communications initiatives.<\/p>\n

For example,\u00a0Marin inaugurated a role in which he served as the head of communications for Amazon Prime Video and Amazon MGM Studios across Latin America, Canada, Australia, New Zealand and U.S. Hispanic markets.\u00a0He is particularly proud of starting Prime Video\u2019s first U.S. Hispanic focused PR division to support Spanish-language content in the United States.<\/p>\n

His role at FIFA World Cup, though, is unlike anything he\u2019s ever done before.<\/p>\n

\u201cWe deal in the business of passion,\u201d he says. \u201cThat\u2019s not something that\u2019s measurable per se. It\u2019s not something that gives you quantitative data that you are always able to go back to\u2026 We can sense when something is really being accepted by fans. That is gut, not data. That\u2019s very different.\u201d<\/p>\n

Marin says FIU opened his eyes to the power of international business.<\/p>\n

\u201cMy FIU years were formative for me,\u201d he says. \u201c[They] put me on a path to really appreciate international business, international communications. I love being a bridge between entities in the United States and different parts of the world. That is what brought me to the doorstep of FIFA.\u201d<\/p>\n

Marin holds a bachelor\u2019s degree in communications and an MBA from FIU. He says his journey shows that dreaming big and being open to opportunities makes all the difference. He also credits his wife \u2014 an FIU alumna herself \u2014 as being the \u201cbest support in the world, my biggest cheerleader\u201d and a key reason behind his success.<\/p>\n

Besides being a PR executive, Marin is also an artist who runs his own\u00a0art business. His work, which is mostly focused on mixed media pieces, sits in private collections in the U.S., Latin America and Europe, including the official collection of the city of Seattle and Europe\u2019s LUMAS Gallery\u2019s portfolio. His work has also been featured in gallery shows and multiple times at Spectrum, which is one of the major art fairs during Art Basel and Miami Art week.\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Christine Archilla \u201813<\/strong><\/h4>\n

F\u00fatbol runs in Christine Archilla\u2019s blood. \u201cMy family is from Argentina,\u201d she says. \u201cWatching or playing f\u00fatbol is like a rite of passage. I\u2019ve been a big fan for years.\u201d<\/p>\n

When she heard the FIFA World Cup was coming to Miami, Archilla, an event management maven, told herself she would find a way to be involved.<\/p>\n

Today, she is the hospitality infrastructure manager for the FIFA World Cup. She is responsible for ensuring the infrastructure for all hospitality spaces across the stadiums will meet the needs of fans, guests and more.<\/p>\n

\u201cWe\u2019re mostly using American football fields and converting them to meet the needs of f\u00fatbol games,\u201d Archilla says.<\/p>\n

The viewing patterns, seating preferences and even kitchen requirements vary widely from American football to international f\u00fatbol. For instance, most football stadiums are equipped to allow for the sale of hotdogs and soda. But soccer fans come from all over the world, and food must cater to their needs and cultures.<\/p>\n

\u201cFor example, we have Middle Eastern countries playing during the tournament,\u201d Archilla says. \u201cWe need to accommodate for different allergens or restrictions. If guests are eating Halal, it needs to be available for anyone that is attending. We need to make sure the infrastructure provides for those needs. If we need an additional temporary kitchen or if we need another lounge area, we have to build it out and work with our suppliers to do that.\u201d<\/p>

Read more Staying Afloat: Water Safety Is for Everyone<\/a><\/p>\n

Come game day, Archilla will be stepping into yet another role: she will be the hospitality venue manager at the Hard Rock Stadium. \u201cMy favorite thing about working an event is being on site,\u201d Archilla says. \u201cThat\u2019s what motivates me and excites me. I can\u2019t wait to be there when the games start.\u201d<\/p>\n

As a hospitality and tourism management student at FIU, Archilla volunteered at\u00a0the\u00a0South Beach Wine & Food Festival\u00ae\u00a0and interned at Viacom International Media Network with brands like MTV and VH1.<\/p>\n

She went on to build an impressive career. She has worked at the Miami Film Festival, Live Arts Miami, the Museum of Art and Design and, most recently, at the Miami Book Fair, where she planned marketing campaigns and was involved in managing various of the fair\u2019s events.<\/p>\n

She has also worked at film festivals in New York and Los Angeles. She spent several months planning brand events \u2014 like a launch for Audi \u2014 in Panama and working for Dior in Mexico. She has been working at FIFA since last year.<\/p>\n

\u201cI\u2019m very fortunate with how my trajectory has progressed,\u201d Archilla says. \u201cFIU has been a very big part of where I am today. Working at SOBEWFF blew my mind. I had a blast. From there, my experience in events kept going, and I\u2019m here today.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Karla Fortuny \u201817<\/strong><\/h4>\n

Armed with a star-studded resume and key experiences in local government affairs, Karla Fortuny is combining her love of sports with her passion for service.<\/p>\n

She is the vice president of government affairs for the FIFA World Cup Miami host committee, which is made up of top community leaders in a variety of fields. Committee members work together to help organize events and lead all of FIFA\u2019s local needs for the tournament. Fortuny is on loan to the committee from Capital City Consulting, a lobbying firm where she is currently a partner.<\/p>\n

In her role at the FIFA World Cup Miami committee, Fortuny oversees local relations with mayors, commissioners, counties and other partners. She also participates in state and federal relations with committee members.<\/p>\n

\u201cI work making connections between FIFA, local government and community entities,\u201d Fortuny says. \u201cWe partner with them on ways to bring the game to Miami and to create opportunities for the local community.\u201d<\/p>\n

For example, the committee is hosting a soccer clinic program for children. Kids receive uniforms, gear and top-notch coaching. The Miami committee is also hosting a 23-day fan festival at Bayfront Park from June 13 to July 5. The festival will feature a wide array of soccer activities, concerts and fun for the whole family. Fortuny is part of it all, working with committee leaders, commissioners and local partners to help organize the events.<\/p>\n

Being involved with FIFA is a dream come true for Fortuny. \u201cI never thought I\u2019d be able to work at a World Cup,\u201d she says.<\/p>\n

Fortuny, who majored in public relations, fell in love with the sports industry at an early age. Years ago, she interned for the Florida Panthers hockey team. She also held full-time positions in media relations for the Super Bowl Miami host committee in 2020 and in business development for Inter Miami CF.<\/p>\n

She then switched gears and worked in local government, where she quickly climbed the ranks and became the chief of staff for a commissioner in the City of Miami. She also served as director of local government and community affairs at FIU before starting her job at Capital City.<\/p>\n

To top off her already impressive list of accomplishments, Fortuny recently returned to the university for a law degree, and she is currently in her second year at FIU Law.<\/p>\n

Fortuny is a proud Panther.<\/p>\n

\u201cFIU gave me the foundation I needed to work in public relations and to translate those skills to the government sector and community relations,\u201d she says. \u201cI\u2019m so proud to be back earning my highest degree here and representing FIU at such a big stage as the World Cup.\u201d<\/p>

Read more Statue and Monument to Glenn Curtiss to be unveiled August 22<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Michelle Lopez contributed to the reporting of this story (Daniel Marin\u2019s section).<\/em><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

From left to right: Alumni Christine Archilla on the field at the Hard Rock Stadium; Karla Fortuny standing next to the FIFA World Cup Trophy during the trophy tour stop at FIU; and Daniel Marin at FIFA World Cup’s Miami Headquarters. This year\u2019s FIFA World Cup is the largest in history. 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